Avery Dennison vs Inozetek
Two cast films aimed at different jobs. Avery Dennison's Supreme Wrapping Film is the shop workhorse — a big colour catalogue and an adhesive built around repositioning. Inozetek's SuperGloss is the show-build film, sold on a deep wet-paint finish, thicker in the hand and bought through an approved-dealer channel. This page collects what installers say about living with each, what the makers publish, and which suits which job. Specced doesn't test films — everything here is either from the makers' own material or quoted from the people who fit them.
Add your carSide by side
| Avery Dennison | Inozetek | |
|---|---|---|
| Company | American materials group, founded 1935, Ohio | Wrap-film specialist, South Korean origins, distributed from Los Angeles |
| Wrap line | Supreme Wrapping Film (SW900) | SuperGloss |
| Published data sheet ↗ | Downloadable data sheet per film | Specs inline on product pages |
| Colour range ↗ | 140+ colours and finishes, per the maker | Built around one gloss-led line |
| How you buy it | Authorised dealers and distributors | Approved-dealer portal, sign-up required |
What people say
Avery Dennison
Avery Dennison publishes a full data sheet for Supreme Wrapping Film: a dual-layer cast construction with its Easy Apply RS adhesive, which is the repositioning behaviour installers reach for it for.
Avery Dennison SW900 product data sheet ↗The company's own product page puts the Supreme range at more than 140 colours and finishes.
Avery Dennison product page ↗
Inozetek
An installer on signs101 called the finish very glossy but priced the cost of it: application taking roughly a quarter to a half longer than standard vinyl, film he described as "pretty thick", and a brand that asks for proof of professional experience before it will sell to you.
Installer thread, signs101 (2020) ↗A later signs101 thread is harsher — one shop said they don't consider it an A-quality wrap material, others reported colour fading on yellow-pigment shades and described a two-to-three-person install needing constant heat to keep the film workable.
Installer thread, signs101 (2023) ↗Inozetek publishes its face and adhesive thicknesses as inline text on each product page rather than as a downloadable data sheet — so there is no single document to hand your installer the way there is for Avery Dennison.
Inozetek USA product page ↗Wrappers have filmed the two side by side — a GTI roof done in Avery gloss black against Inozetek Super Gloss black is the clearest look at the finish difference we found.
YouTube: Inozetek vs Avery gloss black, GTI roof ↗
Which to pick
Avery Dennison
Go Avery Dennison if you want the widest colour choice, a data sheet your installer can work from, and a film known for letting them reposition — the calm call on a daily driver, and the one most shops can quote quickly.
Inozetek
Go Inozetek if the wet-paint gloss is the whole point of the build and you have an installer who already works with it. Fitters describe a thicker film and a longer job, so it rewards a shop that has done it before.
Questions
- Why is Inozetek harder to buy than Avery Dennison?
- Inozetek runs an approved-dealer portal that asks you to register, and installers on signs101 mention being asked for proof of professional experience. Avery Dennison sells through a wider authorised-dealer and distributor network.
- Is Inozetek SuperGloss really like fresh paint?
- That is the finish the brand markets and what installers comment on. The honest way to judge it is a side-by-side — wrappers have filmed both on the same panel, and that video is linked above.
- Can I see these colours on my own car before choosing?
- Yes — that's what Specced does. Upload a photo of your car, pick a film from either range, and you get a photoreal render of your own car in that colour. Free, no account needed.
Sources
Avery Dennison and Inozetek are trademarks of their respective owners. Specced is not affiliated with, partnered with or endorsed by either. The opinions quoted on this page are third parties', attributed and linked; they are not tests run by Specced. A render is a visualisation, not a guarantee of an exact match to the real product.