Avery Dennison vs KPMF
Both are cast films sold through professional channels, so the choice is rarely about tier. It is about what you want the car to do: Avery Dennison's Supreme range is the broad, forgiving catalogue, and KPMF is the British maker people go to for colour-shift and iridescent finishes that change as you walk around the car. Specced doesn't test films — everything below is sourced or quoted, and where the evidence is about adhesive rather than finish, we say so.
Add your carSide by side
| Avery Dennison | KPMF | |
|---|---|---|
| Company | American materials group, founded 1935, Ohio | British film maker, founded 1991, Crumlin, Wales |
| Wrap line | Supreme Wrapping Film (SW900) | K75400 series |
| Known for ↗ | Breadth of catalogue, repositioning | Colour-shift and iridescent finishes |
| Colour range ↗ | 140+, per the maker | 100+, per a retailer selling it |
| Published data sheet ↗ | Downloadable data sheet per film | Downloadable data sheet per series |
| How you buy it | Authorised dealers and distributors | Certified installers and distributors |
What people say
Avery Dennison
Installers on signs101 recommend Avery to people starting out: "Avery stuff's the easiest to hang personally", and one noted you "don't have to prime like the 3M".
Installer thread on forgiving films, signs101 ↗The same retailer credits Avery with adhesive quality and ease of repositioning, which matches what the installers above say independently.
Metro Restyling (a retailer selling both brands) ↗
KPMF
In the same thread a poster's first KPMF colour-change install "worked out awesome. Very easy to apply, and looks awesome" — first-hand, and more positive than the thread below.
Installer thread on forgiving films, signs101 ↗A different installer describes abandoning KPMF mid-job on a high-end Audi in favour of Avery, grouping "KPMF, Hexis and Teckwrap" as "pretty aggressive films" and advising sample pieces before committing to a roll.
Installer thread on chrome films, signs101 ↗A retailer that sells both brands rates KPMF higher on finish and colour vibrance, listing over a hundred colour and finish options and calling out its luminescent, glitter and iridescent specialities — worth reading with their commercial interest in mind.
Metro Restyling (a retailer selling both brands) ↗KPMF publishes a data sheet for the K75400 series: a 100-micron double-cast PVC face on a semi-permanent acrylic adhesive with an air-release liner.
KPMF K75400 series data sheet ↗
Which to pick
Avery Dennison
Go Avery Dennison if you want a solid single colour from the widest catalogue, and a film several installers name as the forgiving one to hang — the sensible pick for a first wrap or a shop watching labour hours.
KPMF
Go KPMF if the whole idea is a finish that shifts as you move around the car. That is what the K75400 range is known for, and no amount of catalogue breadth substitutes for it. Fitters describe a more aggressive adhesive, so use someone who has handled it.
Questions
- What is KPMF known for?
- Its K75400 cast series, and specifically the colour-shift and iridescent finishes in it — the ones that read as a different colour depending on the angle you look from. A retailer that sells both brands singles out that range too; their comparison is linked above.
- Is KPMF harder to install than Avery Dennison?
- Installer accounts disagree. One person's first KPMF job went smoothly; another groups it with the more aggressive-tack films and recommends testing a sample first. Both threads are linked, and note they are talking about adhesive behaviour generally, not about the iridescent films specifically.
- Can I see these colours on my own car before choosing?
- Yes — that's what Specced does. Upload a photo of your car, pick a film from either range, and you get a photoreal render of your own car in that colour. Free, no account needed.
Sources
Avery Dennison and KPMF are trademarks of their respective owners. Specced is not affiliated with, partnered with or endorsed by either. The opinions quoted on this page are third parties', attributed and linked; they are not tests run by Specced. A render is a visualisation, not a guarantee of an exact match to the real product.